Selected Comments from December's American Customer Satisfaction Index (ACSI) Survey

  • I am a Chinese student studying Archival Science (Information Science) in a university. I love this website. It helps me a lot in my learning. Thank you!

  • The PDF file on doing family research was very helpful and gave me the information I needed.

  • So much information. This is actually the second time I have used this site. Both times have been successful. Will surely use this site again in near future... I thank-you and appreciate the scope on what it must take to run this website.

  • I think you are doing a great job! I just hope you continue to get all of the census records, military records and immigration records digitzed so that they are searchable online in the future.

  • I enjoy this site, and appreciate that the information on it to be accurate. I also appreciate the fact that there are individuals who are sincerely interested in preserving a part of history, like my grandfather did. He was an archivist as a hobbyist, and a historian. Metrics Dashboard

December 1 - 31, 2012

Monthly Summary

  • 6,900,207 page views to
  • 1,890,034 Unique Visitors
  • 71.64% New Visitor, 28.36% Returning Visitor

Most Popular Topics on

This is based on the number of Page visits.

Most Popular Search Terms

This includes using external search engines and the search on

  • dd214
  • emancipation proclamation
  • Constitution
  • Declaration of Independence
  • Bill of Rights
  • Civil War
  • Census
  • Pearl Harbor
  • Jackie Robinson

Who our Website Visitors are

Who our visitors are around the world.

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans: 41%
  • Genealogists: 26%
  • Researchers: 11%
  • Educator or Student: 8%

What our Website Visitors are looking for

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records: 34%
  • Genealogy or family history information: 24%
  • Historical Documents: 17%
  • Online Electronic Records: 6%
  • Online Exhibits: 3%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain language specific questions, to measure customer satisfaction.

In December, there were 357 respondents:
  • Satisfaction Score: 62 out of 100
  • Content Satisfaction Score: 76 out of 100
  • Look and Feel Score: 76 out of 100
Customer satisfaction impacts visits:
  • Likelihood to Return: 71%
  • Recommend: 67%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272