Selected Comments from the July American Customer Satisfaction Index (ACSI) Survey

  • Your commitment. The site feels like the Archives care about me getting information--what I wanted and what I need.
  • It provided everything i needed.
  • The site is very well organized and easy to navigate.
  • Comprehensive information in easy to read sections.
  • I liked that it was concise, as it provided exactly what I was looking for. But the option to go further on a topic would be great.
  • The pictures of the real documents on display at the museum was great. I didn't expect to find it interesting, but you made it so. I will be back.
  • the ease of access to information about our history Metrics Dashboard

July 1 - 31, 2014

Monthly Summary

  • 2,018,825   Visits to (WebTrends)
  • 1,284,738   Unique Visitors (WebTrends)
  • 74.8%   New Visitors (Google Analytics)
  • 25.2%   Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches on as reported by Google Analytics

  • declaration of independence
  • national archives
  • us constitution
  • declaration of independence text
  • the declaration of independence
  • bill of rights
  • nara
  • dd214
  • constitution of the united states
  • national archives washington dc
  • united states constitution
  • consitution
  • military records
  • national personnel records center
  • federal holidays 2014
  • von trapp family

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   31%
  • Genealogists:   27%
  • Other:   19%
  • Researchers:   13%
  • Educator or Student: 7%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   28%
  • Historical Documents:   25%
  • Genealogy or family history information:   21%
  • Other:   9%
  • Online Electronic Records:   4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In July, there were 531 respondents:

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   71%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272