Selected Comments from the October American Customer Satisfaction Index (ACSI) Survey

The best thing on the website is?

  • The ease of navigation!
  • Fast, succinct results. Exactly what I need to find on the first try! Thank you.
  • User Friendly.
  • The digital form of some very important historical documents (e.g. Declaration, Constitution, Bill of Rights).
  • Actually finding my ancestor!
  • The educational activities.
  • High quality 1906 earthquake photos
  • The clarity of photographs together with the excellent narration provided for each photo.
  • The BEST is that it is possible to search and get some information online. Thank you!
  • Records of veterans
  • Clear, straightforward, authoritative information.
  • Instructions for requesting specific information from NARA.
  • Word choice and clarity is optimal. Sentences are concise and pertinent. Directions and hyperlinks are given on each page to relevant information. Headings are made clear and bold. Search results are very specific and presented in succinct and understandable format.
  • Lots of entertaining things just to browse through for fun.
  • Overall, straight forward and easy to use. Wish all websites could be this simple and effective. Well Done!
  • Everything is phenomenal. It is such a blessing to live in a country where so much knowledge is freely available for one to obtain. Metrics Dashboard

November 1 - 30, 2014

Monthly Summary

  • 2,723,662   Visits to (WebTrends)
  • 1,642,476   Unique Visitors (WebTrends)
  • 74.8%   New Visitors (Google Analytics)
  • 26.2%   Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches on as reported by Google Analytics

  • declaration of independence
  • consitution
  • us constitution
  • national archives
  • bill of rights
  • the declaration of independence
  • the constitution
  • electoral college
  • federal holidays 2014
  • 19th amendment
  • united states constitution
  • is veterans day a federal holiday
  • civil rights act of 1964
  • constitution of the united states

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   38%
  • Genealogists:   26%
  • Educator or Student: 14%
  • Researchers:   9%
  • Other:   9%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   31%
  • Historical Documents:   25%
  • Genealogy or family history information:   20%
  • Other:   10%
  • Online Electronic Records:   4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In November, there were 454 respondents:

Customer satisfaction impacts visits:

  • Likelihood to Return:   73%
  • Recommend:   70%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272