Selected Comments from the September American Customer Satisfaction Index (ACSI) Survey

The best thing on the website is:?

  • Your suggestions and explanations are very helpful to beginners such as myself. Thank you. You have a great website.
  • Easy to use. Nice and clean look.
  • Very good information in the tutorial sections.
  • The best thing is how many pictures there are and the fantastic option to enlarge the pictures to see them more clearly. It is like I am at a real museum.
  • Excellent lesson plans.
  • The ability to read The Declaration of Independence, The Constitution of The United States and The Bill of Rights.
  • Got to see the photos of Ansel Adams and enjoyed them very much.
  • It is user friendly!!
  • I found everything that I was looking for and some that I didn't know that I needed. Great!!!
  • Wonderful primary sources to use in class!
  • The access to historical documents, treaties, and photographs. As a history major, these items are often primary sources for my college research so I find everything on the Archive and the Presidential Libraries absolutely invaluable to my schoolwork.
  • Thank you for making so much digital content available to those of us who can't physically come to the Archives!
  • I'm very interested in American history I wasn't taught in school so I appreciate as much written and photographic documentation as possible. Thanks for a generally user-friendly site.
  • The very existence of the site: it is a research scholar's delight. Metrics Dashboard

September 1 - 30, 2014

Monthly Summary

  • 2,826,930   Visits to (WebTrends)
  • 1,654,402   Unique Visitors (WebTrends)
  • 72.6%   New Visitors (Google Analytics)
  • 27.4%   Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches on as reported by Google Analytics

  • declaration of independence
  • consitution
  • us constitution
  • bill of rights
  • the constitution
  • the declaration of independence
  • national archives
  • united states constitution
  • the bill of rights
  • the us constitution
  • columbus day 2014
  • electoral college
  • 19th amendment
  • nara

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   30%
  • Genealogists:   26%
  • Educator or Student: 14%
  • Researchers:   12%
  • Other:   11%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   27%
  • Veterans' Service Records:   27%
  • Genealogy or family history information:   21%
  • Other:   10%
  • Lesson Plans: 3%
  • Online Electronic Records:   3%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In September, there were 502 respondents:

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   72%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272