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May 2016 Archives.gov Metrics Dashboard

May 1-31, 2016

Monthly Summary

As reported by Google Analytics

  • 1,920,323 Users on Archives.gov
  • 2,372,653 Sessions on Archives.gov
  • 10,181,926 Page Views on Archives.gov
  • 74.3%   New Visitors
  • 25.7%   Returning Visitors

Most Popular Topics on Archives.gov

As reported by Google Analytics

PagePage ViewsUnique Page Views
Military Service Records Request 649,735 238,861
National Archives Home page 404,605 157,323
Veterans' Service Records 312,303 106,908
Research Our Records 247,836 86,127
Declaration of Independence Transcript 217,037 185,812
Constitution of the United States Transcript 173,364 143,039
Military Record Requests Using Standard Form 180 (SF-180) 168,445 62,477
Search the National Archives Catalog 154,303 58,409
Federal Holidays 105,283 50,007
Online Veterans and Military Documents 93,110 33,179
World War 2 Photos 82,244 11,528
Civil War Photos 78,918 9,740
Electoral College 78,778 62,106
Resources for Genealogists 78,351 28,157
Constitution of the United States - Official 77,318 50,221

Most Popular Search Terms on Google that lead to Archives.gov

As reported by Google Webmaster Tools Console

  • declaration of independence
  • us constitution
  • electoral college
  • constitution
  • 19th amendment
  • bill of rights
  • the declaration of independence
  • national archives
  • the constitution
  • von trapp family
  • united states constitution
  • declaration of independence text
  • constitution of the united states
  • federal holidays
  • is today a holiday
  • the us constitution
  • amendments
  • the bill of rights
  • amendments 11-27
  • what is the electoral college
  • national archives dc
  • nara

Most Popular Search Terms on Archives.gov

As reported by DigitalGov Search

  • dd 214
  • civil war
  • constitution
  • declaration of independence
  • vietnam war
  • dawes rolls
  • i have a dream
  • census
  • sf-50
  • electoral college
  • abraham lincoln
  • dawes
  • dd 214
  • vietnam
  • prohibition
  • korean war

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veteran:   40%
  • Genealogist:  16%
  • Researchers:   15%
  • Other:   10%
  • History enthusiast:   8%
  • Educator or Student: 6%
  • Government employee   4%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Genealogy or family history information:  40%
  • Historical Documents:   30%
  • Other:  21%
  • Specific Event or Era:   16%
  • Specific Places or Locations:  10%
  • Historical Photographs:  9%
  • Wars:   8%
  • Famous Persons:   7%
  • Historical maps:   6%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In May, there were 576 respondents:

  • Satisfaction Score:   62 out of 100
  • Site Performance Score:   82 out of 100
  • Look and Feel:   75 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   71 out of 100
  • Recommend:  67 out of 100
  • Trusted Resource:   73 out of 100

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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