November 2014 Archives.gov Metrics Dashboard

November 1 - 30, 2014

Monthly Summary

  • 2,723,662   Visits to Archives.gov (WebTrends)
  • 1,642,476   Unique Visitors (WebTrends)
  • 74.8%   New Visitors (Google Analytics)
  • 26.2%   Returning Visitors (Google Analytics)

Most Popular Topics on Archives.gov

As reported by WebTrends

Most Popular Search Terms

This includes searches on Archives.gov as reported by Google Analytics

  • declaration of independence
  • consitution
  • us constitution
  • national archives
  • bill of rights
  • the declaration of independence
  • the constitution
  • electoral college
  • federal holidays 2014
  • 19th amendment
  • united states constitution
  • is veterans day a federal holiday
  • civil rights act of 1964
  • constitution of the united states

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   38%
  • Genealogists:   26%
  • Educator or Student: 14%
  • Researchers:   9%
  • Other:   9%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   31%
  • Historical Documents:   25%
  • Genealogy or family history information:   20%
  • Other:   10%
  • Online Electronic Records:   4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In November, there were 454 respondents:

Customer satisfaction impacts visits:

  • Likelihood to Return:   73%
  • Recommend:   70%

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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