February 2014 Archives.gov Metrics Dashboard

February 1 - 28, 2014

Monthly Summary

  • 2,785,500 visits to Archives.gov (WebTrends)
  • 1,754,978 Unique Visitors (WebTrends)
  • 72.49% New Visitors (Google Analytics)
  • 27.51% Returning Visitors (Google Analytics)

Most Popular Topics on Archives.gov

Most Popular Search Terms

This includes searches on Archives.gov as reported by Google Analytics

  • declaration of independence
  • bill of rights
  • us constitution
  • constitution
  • von trapp family
  • federal holidays 2014
  • civil rights act of 1964
  • amendments
  • dd214
  • lewis and clark expedition
  • electoral college
  • ansel adams
  • articles of confederation
  • 19th amendment
  • military records

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Genealogists:   24 %
  • Veterans:   23 %
  • Researchers:  18 %
  • Educator or Student:  15 %

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   31 %
  • Veterans' Service Records:   23 %
  • Genealogy or family history information:   20 %
  • Online Electronic Records:   4 %
  • Federal Register Publications   3 %
  • Events Information:  2 %

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In February, there were 306 respondents:

  • Satisfaction Score:   67 out of 100
  • Content Satisfaction Score:   75 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   76%
  • Recommend:   73%

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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