January 2014 Archives.gov Metrics Dashboard

January 1 - 31, 2014

Monthly Summary

  • 2,741,759 visits to Archives.gov (WebTrends)
  • 1,715,138 Unique Visitors (WebTrends)
  • 72.72% New Visitors (Google Analytics)
  • 27.18% Returning Visitors (Google Analytics)

Most Popular Topics on Archives.gov

Most Popular Search Terms

This includes searches on Archives.gov as reported by Google Analytics

  • declaration of independence
  • bill of rights
  • us constitution
  • constitution
  • von trapp family
  • amendments
  • dd 214
  • electoral college
  • articles of confederaton
  • 13th amendment
  • civil rights act of 1964
  • lewis and clark expedition
  • homestead act
  • military records
  • ansel adams
  • 19th amendment

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   29 %
  • Genealogists:   27 %
  • Researchers:  14 %
  • Educator or Student:  13 %

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   28 %
  • Historical Documents:   25 %
  • Genealogy or family history information:   21 %
  • Online Electronic Records:   2 %
  • Events Information:  2 %
  • Federal Register Publications   1 %

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In January, there were 409 respondents:

  • Satisfaction Score:   65 out of 100
  • Content Satisfaction Score:   74 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   72%

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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