November 2103 Archives.gov Metrics Dashboard

November 1 - 30, 2013

Monthly Summary

  • 3,032,744 visits to Archives.gov (WebTrends)
  • 1,910,203 Unique Visitors (WebTrends)
  • 71.98% New Visitors (Google Analytics)
  • 28.02% Returning Visitors (Google Analytics)

Most Popular Topics on Archives.gov

Most Popular Search Terms

This includes searches on Archives.gov as reported by Google Analytics

  • constitution
  • dd214
  • bill of rights
  • declaration of independence
  • jfk
  • civil war
  • gettysburg address
  • kennedy
  • census
  • founding fathers

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   34%
  • Genealogists:   24%
  • Researchers:  14%
  • Educator or Student:  13%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   32%
  • Historical Documents:   28%
  • Genealogy or family history information:   18%
  • Online Electronic Records:   3%
  • Federal Register Publications:  2%
  • Events Information:  2%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In November, there were 430 respondents:

  • Satisfaction Score:   66 out of 100
  • Content Satisfaction Score:   76 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   72%

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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