July 2014 Archives.gov Metrics Dashboard

July 1 - 31, 2014

Monthly Summary

  • 2,018,825   Visits to Archives.gov (WebTrends)
  • 1,284,738   Unique Visitors (WebTrends)
  • 74.8%   New Visitors (Google Analytics)
  • 25.2%   Returning Visitors (Google Analytics)

Most Popular Topics on Archives.gov

As reported by WebTrends

Most Popular Search Terms

This includes searches on Archives.gov as reported by Google Analytics

  • declaration of independence
  • national archives
  • us constitution
  • declaration of independence text
  • the declaration of independence
  • bill of rights
  • nara
  • dd214
  • constitution of the united states
  • national archives washington dc
  • united states constitution
  • consitution
  • www.archives.gov
  • military records
  • archives.gov
  • national personnel records center
  • federal holidays 2014
  • von trapp family

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   31%
  • Genealogists:   27%
  • Other:   19%
  • Researchers:   13%
  • Educator or Student: 7%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   28%
  • Historical Documents:   25%
  • Genealogy or family history information:   21%
  • Other:   9%
  • Online Electronic Records:   4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In July, there were 531 respondents:

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   71%

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

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