Selected Comments from January's American Customer Satisfaction Index (ACSI) Survey

  • This is the most well designed, articulately worded, helpful website I have experienced in quite some time. Those responsible for it's design and maintenance should be commended.
  • How the links take you to what you expect. The information I am looking for is almost always within 2 clicks. Very well organized.
  • II need to spend more time on the site, which I definitely will. Thank you!
  • Quality of content linked with ease of navigation.
  • It is straight forward on presenting its offerings.
  • A great resource for teaching!
  • Images of primary resources, signing of Declaration of Independence (young students enjoy seeing their name on a copy of the document), and transcriptions.
  • Ease of use.
  • User friendly with easy access to short clear sentences.
  • Fairly easy to navigate since I am computor illiterate.
  • I found my father and his mother (whom I never met).
  • A lot of good information in the various NARA locations.
  • It is easy to read and has explanation for each page, very nice. Metrics Dashboard

January 1 - 31, 2014

Monthly Summary

  • 2,741,759 visits to (WebTrends)
  • 1,715,138 Unique Visitors (WebTrends)
  • 72.72% New Visitors (Google Analytics)
  • 27.18% Returning Visitors (Google Analytics)

Most Popular Topics on

Most Popular Search Terms

This includes searches on as reported by Google Analytics

  • declaration of independence
  • bill of rights
  • us constitution
  • constitution
  • von trapp family
  • amendments
  • dd 214
  • electoral college
  • articles of confederaton
  • 13th amendment
  • civil rights act of 1964
  • lewis and clark expedition
  • homestead act
  • military records
  • ansel adams
  • 19th amendment

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   29 %
  • Genealogists:   27 %
  • Researchers:  14 %
  • Educator or Student:  13 %

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records:   28 %
  • Historical Documents:   25 %
  • Genealogy or family history information:   21 %
  • Online Electronic Records:   2 %
  • Events Information:  2 %
  • Federal Register Publications   1 %

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In January, there were 409 respondents:

  • Satisfaction Score:   65 out of 100
  • Content Satisfaction Score:   74 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   75%
  • Recommend:   72%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272