Selected Comments from October's American Customer Satisfaction Index (ACSI) Survey

  • The website was incredibly accurate and well-described. Although its to be expected of a .gov website, its still a rarity in online sources to find one so comprehensible.
  • Best thing is the website clarity of content.
  • Yes, the historical photos were "fantastic". I have seen many before, but with no Identification.
  • I found what I was looking for.
  • Yes! Great resources on WWII - thank you! And the revolutionary war, especially the Magna Carta. Metrics Dashboard

October 1 - 31, 2013

Note there was a government shutdown between October 1-16, 2013.

Monthly Summary

  • 3,566,625 visits to (WebTrends)
  • 2,613,012 Unique Visitors (WebTrends)
  • 73.1 % New Visitors (Google Analytics)
  • 26.9 % Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches using external search engines as well as the search on, as reported by WebTrends

  • declaration of independence
  • bill of rights
  • constitution
  • us constitution
  • columbus day 2013 - new
  • national archives
  • the constitution
  • the declaration of independence
  • the bill of rights
  • united states constitution
  • the constitution of the united states
  • is columbus day a federal holiday - new

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:   28%
  • Genealogists:   27%
  • Educator or Student:  17%
  • Researchers:  15%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   27%
  • Veterans' Service Records:   24%
  • Genealogy or family history information:   21%
  • Other:   9%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In September, there were 350 respondents:

  • Satisfaction Score:   68 out of 100
  • Content Satisfaction Score:   78 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   76%
  • Recommend:   72%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272