Selected Comments from September's American Customer Satisfaction Index (ACSI) Survey

  • The topics available are listed so even if you don't know exactly what you are looking for, you will be able to find something to help your search move forward.
  • I found it easy to navigate.
  • Site accomplishes exactly what an archives should. Quantifiable substance and instruction to see request to fruition.
  • It tells you what is available, how to get it and they make it simple to navigate.
  • very helpful, informative, useful, simple will definitely recommend to fellow veterans thank you Metrics Dashboard

September 1 - 30, 2013

Monthly Summary

  • 3,095,266 visits to (WebTrends)
  • 2,234,717 Unique Visitors (WebTrends)
  • 71.60 % New Visitors (Google Analytics)
  • 28.3 % Returning Visitors (Google Analytics)

Most Popular Topics on

As reported by WebTrends

Most Popular Search Terms

This includes searches using external search engines as well as the search on, as reported by WebTrends

  • declaration of independence
  • constitution
  • bill of rights
  • us constitution
  • the constitution
  • national archives
  • the declaration of independence
  • the bill of rights
  • united states constitution
  • the constitution of the united states

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Genealogists:   30%
  • Veterans:   27%
  • Educator or Student:  17%
  • Researchers:  12%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   29%
  • Genealogy or family history information:   24%
  • Veterans' Service Records:   23%
  • Other:   12%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In September, there were 504 respondents:

  • Satisfaction Score:   68 out of 100
  • Content Satisfaction Score:   77 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   76%
  • Recommend:   73%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272