Selected Comments from July's American Customer Satisfaction Index (ACSI) Survey

  • It works for me. Much better than many agency websites (clear, well organized, appealing, lots of content)
  • The photos I viewed brought history to life. What a wonderful treasure and a testimony to those who went before us, Thank you; better than TV!
  • More information than I expected to find.
  • more comprehensive that other sites
  • I thought the highlighting of changes in the transcript of the Constitution was very useful. Metrics Dashboard

July 1 - 31, 2013

Monthly Summary

  • 2,375,834 visits to (WebTrends)
  • 1,552,692 Unique Visitors (WebTrends)
  • 64.7 % New Visitors (Google Analytics)
  • 35.3 % Returning Visitors (Google Analytics)

Most Popular Topics on

Most Popular Search Terms

This includes searches using external search engines as well as the search on, as reported by WebTrends

  • declaration of independence
  • bill of rights
  • us constitution
  • constitution
  • national archives
  • the declaration of independence
  • federal holidays 2013

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:  27%
  • Genealogists:   24%
  • Researchers:  16%
  • Educator or Student:  9%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   32%
  • Veterans' Service Records:   22%
  • Genealogy or family history information:   18%
  • Online Electronic Records:   4%
  • Events Information: 4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In July, there were 513 respondents:

  • Satisfaction Score:   70 out of 100
  • Content Satisfaction Score:   79 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   78%
  • Recommend:   76%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272