Metrics

Selected Comments from July's American Customer Satisfaction Index (ACSI) Survey

  • It works for me. Much better than many agency websites (clear, well organized, appealing, lots of content)
  • The photos I viewed brought history to life. What a wonderful treasure and a testimony to those who went before us, Thank you; better than TV!
  • More information than I expected to find.
  • more comprehensive that other sites
  • I thought the highlighting of changes in the transcript of the Constitution was very useful.

Archives.gov Metrics Dashboard

July 1 - 31, 2013

Monthly Summary

  • 2,375,834 visits to Archives.gov (WebTrends)
  • 1,552,692 Unique Visitors (WebTrends)
  • 64.7 % New Visitors (Google Analytics)
  • 35.3 % Returning Visitors (Google Analytics)

Most Popular Topics on Archives.gov

Most Popular Search Terms

This includes searches using external search engines as well as the search on Archives.gov, as reported by WebTrends

  • declaration of independence
  • bill of rights
  • us constitution
  • constitution
  • national archives
  • the declaration of independence
  • federal holidays 2013

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans:  27%
  • Genealogists:   24%
  • Researchers:  16%
  • Educator or Student:  9%

What our Website Visitors are Looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   32%
  • Veterans' Service Records:   22%
  • Genealogy or family history information:   18%
  • Online Electronic Records:   4%
  • Events Information: 4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In July, there were 513 respondents:

  • Satisfaction Score:   70 out of 100
  • Content Satisfaction Score:   79 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   78%
  • Recommend:   76%

Contact Us

If you have suggestions on ways to improve Archives.gov, we'd like to hear from you!

Contact us at webprogram@nara.gov

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272

.