Selected Comments from April's American Customer Satisfaction Index (ACSI) Survey

  • More records are beginning to be made available and digitized! Thank you and hopefully budget cuts will not be allowed to affect the access and availability of the National Archives website. Not living in DC allows me to have equal access to my countriy's resources. Thanks all who work so hard and tirelessly in the background at the National Archives!
  • Wealth of information for archivists, curators, records managers.
  • It seemed to be very well organized.
  • Wonderful digitized documents and images.
  • This site is a great learning tool.
  • It's fun to browse for cool stuff.
  • The home page is very attractive.
  • Very informative about where to go/order documents. Metrics Dashboard

April 1 - 30, 2013

Monthly Summary

  • 2,612,301 Visits to (Google Analytics)
  • 2,056,524 Unique Visitors (Google Analytics)
  • 70.5 % New Visitors (Google Analytics)
  • 29.5 % Returning Visitors (Google Analytics)

Most Popular Topics on

Most Popular Search Terms

This includes searches using external search engines as well as the search on, as reported by Google Analytics

  • dd214
  • Constitution
  • Civil War
  • Bill of Rights
  • Declaration of Independence
  • Census
  • Jackie Robinson
  • Emancipation Proclamation
  • 1930 Census

Who our Website Visitors are

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Genealogists:   26%
  • Veterans:  26%
  • Researchers:  16%
  • Educator or Student:  13%

What our Website Visitors are looking for

This is based on those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents:   30%
  • Veterans' Service Records:   24%
  • Genealogy or family history information:   17%
  • Events Information: 3%
  • Online Electronic Records:   3%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In April, there were 511 respondents:

  • Satisfaction Score:   69 out of 100
  • Content Satisfaction Score:   79 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return:   78%
  • Recommend:   75%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272