Selected Comments from March's American Customer Satisfaction Index (ACSI) Survey

  • Incredible amount of information available online for free. It is a researcher's dream.

  • Actual website is very well done, its fast and easy to use, and even gave me a survey to fill out.

  • Your progress in making archival material accessible is admirable.

  • Good content. Good structure. Good design.

  • Ease of navigating and reading the information, you've done a great job - THANKS!

  • Full of information, and very educational! Metrics Dashboard

March 1 - 31, 2013

Monthly Summary

  • 7,787,375 page views to
  • 2,050,516 Unique Visitors
  • 69.74% New Visitor, 30.26% Returning Visitor

Most Popular Topics on

This is based upon number of Page visits.

Most Popular Search Terms

This includes searches using external search engines as well as the search on

  • dd214
  • Constitution
  • Declaration of Independence
  • Bill of Rights
  • Civil War
  • Census
  • 1930 Census
  • Electoral College
  • Emancipation Proclamation

Who our Website Visitors are

Who our visitors are around the world.

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans: 30%
  • Genealogists: 27%
  • Researchers: 14%
  • Educator or Student: 12%

What our Website Visitors are looking for

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records: 27%
  • Historical Documents: 26%
  • Genealogy or family history information: 22%
  • Online Electronic Records: 5%
  • Events Information: 2%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain writing specific questions, to measure customer satisfaction.

In March, there were 507 respondents:

  • Satisfaction Score: 64 out of 100
  • Content Satisfaction Score: 74 out of 100

Customer satisfaction impacts visits:

  • Likelihood to Return: 73%
  • Recommend: 69%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272