Selected Comments from January's American Customer Satisfaction Index (ACSI) Survey

  • Organization of the search results was very good and navigating the site was very easy.

  • Outstanding content and quality of content.

  • Citizen Archivist activities are very cool. I will share this with members of the Town of Brookfield (NY) Historical Society.

  • Easy access to the information that I needed.

  • Clarity and excellent thought that went into presentation.

  • The teaching materials available are amazing.

  • Quite an amazing selection of items to review and learn about, I do love it. and the fact that what I am able to see is all on-line!

  • I was pleasantly surprised to find links to outside organizations that had online indexes to NARA records. Metrics Dashboard

January 1 - 31, 2013

Monthly Summary

  • 10,231,945 page views to
  • 2,586,341 Unique Visitors
  • 71.83% New Visitor, 28.17% Returning Visitor

Most Popular Topics on

This is based upon the number of Page visits.

Most Popular Search Terms

This including using external search engines as well as the search on

  • Constitution
  • dd214
  • Declaration of Independence
  • Bill of Rights
  • Emancipation Proclamation
  • Civil War
  • magna carta
  • Jackie Robinson

Who our Website Visitors are

Who our visitors are around the world.

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans: 32%
  • Genealogists: 28%
  • Researchers: 13%
  • Educator or Student: 9%

What our Website Visitors are looking for

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans' Service Records: 31%
  • Genealogy or family history information: 20%
  • Historical Documents: 17%
  • Online Electronic Records: 6%
  • Events Information: 3%
  • Online Exhibits: 3%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain language specific questions, to measure customer satisfaction.

In January, there were 528 respondents:
  • Satisfaction Score: 63 out of 100
  • Content Satisfaction Score: 72 out of 100
Customer satisfaction impacts visits:
  • Likelihood to Return: 71%
  • Recommend: 68%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272