Selected Comments from October's American Customer Satisfaction Index (ACSI) Survey

  • Amazing source of information, particularly for children undertaking projects.

  • The entire site is a resource all educators can benefit from. Thank you!

  • I was simply looking for text on the Constitution and I found much more. I enjoy the history on how things had come to pass.

  • A plethora of information at an individual's fingertips. Metrics Dashboard

October 1 - 31, 2012

Monthly Summary

  • 8,756,630 page views to
  • 2,261,807 Unique Visitors
  • 70.63% New Visitor, 29.37% Returning Visitor

Most Popular Topics on

This is based upon the number of Page visits.

Most Popular Search Terms

This includes using external search engines and the search on

  • electoral college
  • dd214
  • Constitution
  • Declaration of Independence
  • Bill of Rights

Who our Website Visitors are

Who our visitors are around the world.

  • Educators: 22%
  • Veterans: 19%
  • Researcher: 18%
  • Genealogists: 13%

What our Website Visitors are looking for

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Historical Documents: 29%
  • Veterans' Service Records: 17%
  • Genealogy or family history information: 11%
  • Online Electronic Records: 6%
  • Events Information: 4%
  • Federal Register Publications: 4%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain language specific questions, to measure customer satisfaction.

In October, there were 448 respondents
  • Satisfaction Score: 74 out of 100
  • Content Satisfaction Score: 82 out of 100
Customer satisfaction impacts visits:
  • Likelihood to Return: 80%
  • Recommend: 78%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272