What our Customers are Saying about our website
(selected comments from November's American Customer Satisfaction Index (ACSI) Survey)

  • One source for important historical information.

  • The accurate transcriptions of historical documents are very valuable.

  • Tutorials were very clear and methodical.

  • Both the historical information and the visuals were excellent.

  • The pictures were easy to find.

  • That we have access to the records that makes us a free people.

  • Was able to find WWII enlistment records for my husband's grandfather- excited to show him how to find them.

  • Ease of use, fast, great web site. Great to see our government at work. Excellent user-oriented set design. Metrics Dashboard

November 1 - 30, 2012

Monthly Summary

  • 10,749,701 page views to
  • 3,253,024 Unique Visitors
  • 75.75% New Visitor, 24.25% Returning Visitor

Most Popular Topics on

This is based on the number of Page visits.

Most Popular Search Terms

This includes using external search engines as well as the search on

  • electoral college
  • dd214
  • Constitution
  • Declaration of Independence
  • foobar
  • Bill of Rights
  • wikileaks
  • Civil War
  • Founding Fathers
  • 1930 Census

Who our Website Visitors are

Who our visitors are around the world.

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey.

  • Veterans: 25%
  • Researchers: 17%
  • Educator or Student: 16%
  • Genealogists: 13%

What our Website Visitors are looking for

This is based upon those who filled out the American Customer Satisfaction Index (ACSI) survey

  • Historical Documents: 31%
  • Veterans' Service Records: 17%
  • Genealogy or family history information: 11%
  • Events Information: 5%

Satisfaction Scores

We use the ACSI Customer Satisfaction Survey, which includes plain language specific questions, to measure customer satisfaction.

In November, there were 429 respondents:
  • Satisfaction Score: 74 out of 100
  • Content Satisfaction Score: 84 out of 100
Customer satisfaction impacts visits:
  • Likelihood to Return: 79%
  • Recommend: 78%

Contact Us

If you have suggestions on ways to improve, we'd like to hear from you!

Contact us at

Metrics >

The U.S. National Archives and Records Administration
1-86-NARA-NARA or 1-866-272-6272